George Wimpey, Evolution Project

The sculptor William Lasdun was commissioned to produce a major sculptural work at the ‘Evolution Project’ in Peckham for the developer George Wimpey.

Client: George Wimpey South East Thames
Artist: William Lasdun 
Local Authority: Southwark, London

Plan Projects was involved in developing a public art strategy at the ‘Evolution’ Development in the heart of Peckham. This is a major mixed-use residential project and a cornerstone of the regeneration of Peckham. The site for the public art was ‘New London Square,’ a public square surrounded by flats and houses.

A key part of the strategy was making sure local people were involved in the discussion and debate about what form the public art strategy could take. As a result, focus groups were set up with local residents and children at the Damilola Taylor community centre.

The results reflected a desire for a work that would encourage people to meet and socialise so as to help build community spirit. Also, if was felt important that the work should avoid ‘token gestures’ to any one ethic group which could be interpreted as too narrow.

The proposal by William Lasdun offered an elegant solution that responded well to their needs. The sculpture, sited in the centre of the square, provides a place for people to meet and, by taking an organic, abstract form it does not echo any particular ethnic culture.