02/12/09 The Crown Estate returns to Plan for Heddon Street art project

Following our development of the ORB Arts Strategy for Westminster City Council last year, The Crown Estate has asked us to develop a public art plan for Heddon Street. The project seeks to employ the creativity of artists to assert the identity of the street as a place of creativity and recreation within the West End and as one of the Food Quarters of Regent Street.

Following our development of the ORB Arts Strategy for Westminster City Council last year, The Crown Estate has asked us to develop a public art plan for Heddon Street. The project seeks to employ the creativity of artists to assert the identity of the street as a place of creativity and recreation within the West End and as one of the Food Quarters of Regent Street.

One of the West End’s Restaurant Quarters

Our intention is to create a highly original landmark that will immediately prompt in people’s minds food and pleasures associated with its consumption. Heddon Street combines a number of different experiences and the work will, while centring on the subject of food, also capture the wider values and attractions that Heddon Street represents. These are perhaps most powerfully evoked by the notion of ‘holiday,’ a theme that was picked up powerfully in our consultation with the restaurants and businesses in the street carried out as part of our preparation of the public art plan.

A colourful existing palette